Marketing brain + creator energy
UGC that makes tech feel human.
Created by a growth marketer who understands SaaS, not just content.
I create relatable, conversion-focused short-form content for SaaS, apps and tech brands, combining 10+ years of marketing experience with creator-first storytelling.
- Tech
- SaaS
- Apps
- Travel Tech
Created from the road. Built with a performance mindset.
Portfolio
Selected work
Short-form content designed to feel natural, explain the product fast and hold attention.
Power Plan
Product walkthrough / problem-solution
AUTORA
Product demo / problem-solution
AUTORA
Product walkthrough / installationCapabilities
Content built for how people actually scroll.
I create UGC for organic social, paid ads and creative testing.
- 01
Performance UGC
Hook-led videos built around a clear pain point, product benefit and next step.
- 02
Product demos
Simple, visual walkthroughs that make a product easy to understand without feeling like a tutorial.
- 03
Talking-head creative
Natural direct-to-camera content that feels like a recommendation, not a commercial.
- 04
Voiceover + b-roll
Fast-paced product storytelling combining screen recordings, lifestyle footage and voiceover.
- 05
Testimonial & review style
Trust-building content focused on how the product fits into real life.
- 06
Creative variations
Multiple hooks, intros and creative angles designed for testing.
The difference
Creator brain. Marketer background.
I’m not just thinking about how the video looks.
I’m thinking about who we need to stop scrolling, what problem they already care about, what makes the product different, how quickly we can communicate value and what action we want them to take next.
I’ve spent 10+ years working in growth and marketing, including SaaS and technical products.
That means I understand both sides of the brief: the content and the conversion goal.
- 10+ years in marketing
- SaaS & tech experience
- Growth-focused mindset
- UGC built for testing
Our office movesBehind the scenes from the road →@wakevan_adventures
The road advantage
Content with a little more life in it.
We spend a big part of the year travelling Europe in our self-built campervan. That gives me access to constantly changing locations, real travel situations and a naturally adventurous backdrop for content.
A natural fit for:
- Travel apps
- eSIMs
- Fintech
- Booking platforms
- Navigation
- Productivity tools
- Outdoor tech
- Campervan products
No studio setup required. Real environments, real use cases, real-life content.
Services
Ways we can work together
Single UGC projects
Ideal for product launches, organic social or testing a new creative direction.
Creative testing packages
Multiple hooks, concepts and variations created for brands testing paid social creative.
Ongoing content
Fresh short-form content for brands that need a consistent creative pipeline.
UGC projects from €150
Final pricing depends on project scope, usage rights and deliverables.
Organic + paid usage
Usage rights are tailored to the campaign, duration and distribution needs.
Custom pricing based on project scope, usage and deliverables.
Packages available for one-off projects, creative testing and ongoing collaborations.
Tell me about your projectProcess
Simple process. No endless back-and-forth.
- 01
Brief
You share the product, audience, goal and key messages.
- 02
Concept
I develop the angle, hook and script direction.
- 03
Filming
I create the content in a natural, platform-native style.
- 04
Delivery
You receive the final edited content ready for organic or paid use.
One round of revisions included unless agreed otherwise.
Based in Europe • Available worldwideAbout
Hi, I’m Liina.
I’m a growth marketer turned UGC creator with a background in SaaS and technical products.
After years of working on the brand side of marketing, I started creating content myself and realised how much I love the combination of strategy, storytelling and video.
Now I create short-form content for tech and digital brands while travelling Europe in our campervan.
I especially love products that make life easier, smarter or more flexible.
Have a product people need to see in action?
Let’s turn it into content they’ll actually want to watch.
Available for one-off projects and ongoing collaborations.
Tech • SaaS • Apps • Travel Tech